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MODERN LUXURY

7 WORKSHOPS IN FRANKFURT
Modern luxury is much more than just a brand philosophy. It is our positioning in the modern, volatile, and rapidly evolving automotive market. Shaped by increasing competition for the favor of a target audience that can afford luxury and desires it. We warmly invite you to actively participate in the transformation from premium to luxury within the framework of a workshop. The goal is to create a shared understanding of modern luxury and, furthermore, to gain conviction on how to concretely realize the new positioning at the local level.

KEY FACTS

You will have a total of 7 dates to choose from between Monday to Thursday, 25-28 March 2024 and Monday to Friday, 8-12 April 2024.

  1. SLOT: Mon – Tue, 25. – 26.03.24

  2. SLOT: Tue – Wed, 26. – 27.03.24

  3. SLOT: Wed – Thur, 27. – 28.03.24

  4. SLOT: Mon – Tue, 08. – 09.04.24

  5. SLOT: Tue – Wed, 09. – 10.04.24

  6. SLOT: Wed – Thur, 10. – 11.04.24

  7. SLOT: Thur – Fri, 11. – 12.04.24

​The duration of each workshop is one full day, from lunch to lunch, starting at 12:00 on the first day, ending around 13:00 on the second day. A detailed programme will be sent to you approximately one week before the event.

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From STORYTELLING and understanding the NEW ROLES, to INSPIRERS, INSIGHTS and the LANGUAGE of Modern Luxury, to exploring the HOUSE OF BRANDS, participants will delve deep into the world of Modern Luxury at JLR, gaining invaluable insights and practical tools to seamlessly integrate this ethos into their roles and responsibilities.

Participants in these workshops will embark on a comprehensive journey into the world of Modern Luxury at JLR. From understanding the core principles of Modern Luxury and customer expectations, to exploring the different personalities of JLR's brands, creating compelling narratives and mapping out luxury journeys, each session will provide valuable insights and practical tools. You will also draw inspiration from industry leaders, explore collaborative roles, master the language of luxury and unlock customer insights based on research, all aimed at seamlessly integrating Modern Luxury into your daily business.

 

 

SERVICES INCLUDED

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  • Full day Modern Luxury workshop in small groups with a dedicated specialist trainer

  • 1 night's accommodation at the Design Hotel Roomers Frankfurt including breakfast

  • Access to Hotel SPA

  • Tailor-made culinary Modern Luxury Aroma Tasting with Michelin-starred chef Phillip Schneider

  • 2 x buffet lunches

  • 4-course family style dinner at the hotel's Burbank restaurant including wine, beer, water and coffee

  

 

PRICE PER PERSON

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900 Euro

Please note that this workshop is part of Variable Importer Margin (VIM)

 

 

REGISTRATION DEADLINE

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February 23, 2024 

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You will leave this page when you click on the button. Binding registration is via JLR Excellence.

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